Laurence W. Lytton Acquires 10,000 Shares of Creative Realities, Inc. (NASDAQ:CREX) Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton acquired 10,000 shares of the business’s stock in a transaction dated Tuesday, December 12th. The stock was purchased at an average cost of $1.90 per share, with a total value of $19,000.00. Following the transaction, the insider now owns 1,052,204 shares of the company’s stock, valued at approximately $1,999,187.60. The trade was a 0.00 % increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Large shareholders that own more than 10% of a company’s shares are required to disclose their transactions with the SEC.

Creative Realities Stock Performance

Shares of CREX opened at $4.55 on Thursday. Creative Realities, Inc. has a fifty-two week low of $1.64 and a fifty-two week high of $5.20. The company has a market capitalization of $47.53 million, a PE ratio of -21.67 and a beta of 3.26. The stock has a fifty day moving average of $4.46 and a two-hundred day moving average of $4.19.

Creative Realities (NASDAQ:CREX) last released its earnings results on Wednesday, August 14th. The company reported ($0.06) EPS for the quarter, meeting the consensus estimate of ($0.06). Creative Realities had a positive return on equity of 0.23% and a negative net margin of 2.40%. The firm had revenue of $13.12 million during the quarter, compared to analyst estimates of $12.90 million. During the same period in the prior year, the firm posted ($0.19) earnings per share. As a group, equities research analysts forecast that Creative Realities, Inc. will post -0.07 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Creative Realities

Hedge funds have recently modified their holdings of the stock. Dimensional Fund Advisors LP increased its position in Creative Realities by 370.9% during the second quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock worth $230,000 after purchasing an additional 38,610 shares during the last quarter. Thompson Siegel & Walmsley LLC purchased a new stake in shares of Creative Realities during the 2nd quarter valued at $206,000. Finally, Essex Investment Management Co. LLC acquired a new stake in shares of Creative Realities during the 3rd quarter worth $118,000. 41.32% of the stock is owned by institutional investors and hedge funds.

About Creative Realities

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.