Creative Realities, Inc. (NASDAQ:CREX) Major Shareholder Sells $13,488.00 in Stock

Creative Realities, Inc. (NASDAQ:CREX) major shareholder Laurence W. Lytton sold 4,800 shares of the company’s stock in a transaction dated Monday, January 22nd. The stock was sold at an average price of $2.81, for a total value of $13,488.00. Following the completion of the sale, the insider now owns 1,042,804 shares in the company, valued at $2,930,279.24. The trade was a 0.00 % decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Large shareholders that own at least 10% of a company’s stock are required to disclose their sales and purchases with the SEC.

Creative Realities Trading Down 2.7 %

Shares of CREX stock opened at $4.55 on Thursday. Creative Realities, Inc. has a twelve month low of $1.64 and a twelve month high of $5.20. The stock has a 50 day moving average of $4.46 and a 200 day moving average of $4.19. The stock has a market cap of $47.53 million, a P/E ratio of -21.67 and a beta of 3.26.

Creative Realities (NASDAQ:CREX) last posted its earnings results on Wednesday, August 14th. The company reported ($0.06) earnings per share for the quarter, meeting the consensus estimate of ($0.06). Creative Realities had a negative net margin of 2.40% and a positive return on equity of 0.23%. The firm had revenue of $13.12 million during the quarter, compared to analyst estimates of $12.90 million. During the same period in the previous year, the firm earned ($0.19) EPS. On average, research analysts predict that Creative Realities, Inc. will post -0.07 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of the company. Essex Investment Management Co. LLC acquired a new stake in shares of Creative Realities during the 3rd quarter valued at about $118,000. Thompson Siegel & Walmsley LLC purchased a new position in Creative Realities during the second quarter worth approximately $206,000. Finally, Dimensional Fund Advisors LP grew its holdings in Creative Realities by 370.9% in the second quarter. Dimensional Fund Advisors LP now owns 49,020 shares of the company’s stock valued at $230,000 after purchasing an additional 38,610 shares during the period. Institutional investors and hedge funds own 41.32% of the company’s stock.

Creative Realities Company Profile

Creative Realities, Inc, together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers.