comScore (NASDAQ:SCOR) Earns Buy Rating from Analysts at StockNews.com

Equities researchers at StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a research report issued to clients and investors on Monday. The brokerage set a “buy” rating on the stock.

Other research analysts also recently issued reports about the company. Needham & Company LLC lowered their target price on comScore from $17.00 to $13.50 and set a “buy” rating on the stock in a research note on Wednesday, August 7th. Craig Hallum restated a “hold” rating and issued a $8.00 price target (down from $18.00) on shares of comScore in a research note on Thursday, August 29th.

comScore Price Performance

Shares of SCOR stock traded up $0.04 during midday trading on Monday, hitting $7.32. The company had a trading volume of 28,090 shares, compared to its average volume of 21,017. The company’s 50 day simple moving average is $6.47 and its 200 day simple moving average is $10.05. comScore has a 52-week low of $4.89 and a 52-week high of $20.97. The stock has a market cap of $35.79 million, a price-to-earnings ratio of -0.34 and a beta of 1.10.

Institutional Trading of comScore

A hedge fund recently raised its stake in comScore stock. Vanguard Group Inc. increased its position in shares of comScore, Inc. (NASDAQ:SCOR) by 1.2% in the 1st quarter, according to the company in its most recent disclosure with the SEC. The fund owned 174,826 shares of the company’s stock after purchasing an additional 2,121 shares during the quarter. Vanguard Group Inc. owned 3.63% of comScore worth $2,692,000 as of its most recent filing with the SEC. 42.15% of the stock is currently owned by institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.