Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN) was the target of a large growth in short interest during the month of January. As of January 15th, there was short interest totalling 878,200 shares, a growth of 34.5% from the December 31st total of 652,900 shares. Currently, 1.6% of the company’s shares are sold short. Based on an average daily volume of 655,000 shares, the short-interest ratio is currently 1.3 days.

Baozun Stock Down 3.6 %

NASDAQ BZUN opened at $3.23 on Friday. Baozun has a one year low of $2.08 and a one year high of $4.38. The stock’s 50-day moving average is $2.88 and its 200-day moving average is $2.79.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings results on Thursday, November 21st. The technology company reported ($0.21) earnings per share for the quarter. Baozun had a negative net margin of 2.55% and a negative return on equity of 5.58%.

Hedge Funds Weigh In On Baozun

A number of large investors have recently added to or reduced their stakes in the company. Dimensional Fund Advisors LP lifted its position in shares of Baozun by 23.4% in the second quarter. Dimensional Fund Advisors LP now owns 620,450 shares of the technology company’s stock worth $1,452,000 after purchasing an additional 117,502 shares in the last quarter. Connor Clark & Lunn Investment Management Ltd. boosted its stake in shares of Baozun by 9.5% during the 3rd quarter. Connor Clark & Lunn Investment Management Ltd. now owns 490,771 shares of the technology company’s stock worth $1,757,000 after buying an additional 42,524 shares during the last quarter. Barclays PLC grew its holdings in shares of Baozun by 2,153.5% in the 3rd quarter. Barclays PLC now owns 160,000 shares of the technology company’s stock valued at $573,000 after acquiring an additional 152,900 shares in the last quarter. Walleye Capital LLC increased its position in shares of Baozun by 203.4% in the third quarter. Walleye Capital LLC now owns 150,441 shares of the technology company’s stock valued at $539,000 after acquiring an additional 100,852 shares during the last quarter. Finally, UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC bought a new stake in Baozun during the third quarter worth about $353,000. Institutional investors own 47.29% of the company’s stock.

Analyst Ratings Changes

A number of analysts have recently commented on BZUN shares. Citigroup upped their price target on Baozun from $3.90 to $4.20 and gave the company a “buy” rating in a research note on Tuesday, November 26th. StockNews.com lowered shares of Baozun from a “buy” rating to a “hold” rating in a report on Wednesday.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.