Head to Head Contrast: MicroCloud Hologram (NASDAQ:HOLO) & TrueCar (NASDAQ:TRUE)

MicroCloud Hologram (NASDAQ:HOLO) and TrueCar (NASDAQ:TRUE) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, dividends, risk, earnings, profitability and valuation.

Analyst Ratings

This is a summary of recent ratings and price targets for MicroCloud Hologram and TrueCar, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MicroCloud Hologram	0	0	0	0	0.00
TrueCar	0	2	3	0	2.60

TrueCar has a consensus target price of $4.63, suggesting a potential upside of 114.12%. Given TrueCar’s stronger consensus rating and higher possible upside, analysts clearly believe TrueCar is more favorable than MicroCloud Hologram.

Insider & Institutional Ownership

2.1% of MicroCloud Hologram shares are held by institutional investors. Comparatively, 79.4% of TrueCar shares are held by institutional investors. 3.3% of TrueCar shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Risk & Volatility

MicroCloud Hologram has a beta of 3.6, indicating that its stock price is 260% more volatile than the S&P 500. Comparatively, TrueCar has a beta of 1.75, indicating that its stock price is 75% more volatile than the S&P 500.

Valuation & Earnings

This table compares MicroCloud Hologram and TrueCar”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MicroCloud Hologram	$234.30 million	0.37	-$11.55 million	N/A	N/A
TrueCar	$175.60 million	1.07	-$49.77 million	($0.34)	-6.35

MicroCloud Hologram has higher revenue and earnings than TrueCar.

Profitability

This table compares MicroCloud Hologram and TrueCar’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MicroCloud Hologram	N/A	N/A	N/A
TrueCar	-17.68%	-17.54%	-13.79%

About MicroCloud Hologram

MicroCloud Hologram Inc. provides holographic technology services worldwide. It operates in two segments, Holographic Solutions and Holographic Technology Service. Its services include holographic light detection and ranging (LiDAR) solutions based on holographic technology, holographic LiDAR point cloud algorithms architecture design, technical holographic imaging solutions, holographic LiDAR sensor chip design, and holographic vehicle intelligent vision technology to service customers that provide holographic advanced driver assistance systems. The company also provides holographic digital twin technology services and has a proprietary holographic digital twin technology resource library, which captures shapes and objects in 3D holographic form by utilizing a combination of holographic digital twin software, digital content, spatial data-driven data science, holographic digital cloud algorithm, and holographic 3D capture technology. In addition, it distributes holographic hardware. The company is headquartered in Shenzhen, China.

About TrueCar

TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States. It operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers. The company also offers forecast and consulting services regarding determination of the residual value of an automobile at given future points in time, which are used to underwrite automotive loans and leases, and by financial institutions to measure exposure and risk across loan, lease, and fleet portfolios. In addition, it provides TrueCar Trade, which gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership; and DealerScience that provides dealers with advanced digital retailing software tools. The company was formerly known as Zag.com Inc. The company was incorporated in 2005 and is headquartered in Santa Monica, California.