Celsius (NASDAQ:CELH) Reaches New 52-Week Low – Time to Sell?

Celsius Holdings, Inc. (NASDAQ:CELH)’s stock price hit a new 52-week low during mid-day trading on Wednesday . The stock traded as low as $24.42 and last traded at $25.04, with a volume of 931510 shares traded. The stock had previously closed at $24.88.

Wall Street Analyst Weigh In

Several research firms have issued reports on CELH. Stifel Nicolaus cut their price target on shares of Celsius from $51.00 to $45.00 and set a “buy” rating for the company in a research report on Thursday, November 7th. TD Cowen lowered shares of Celsius from a “buy” rating to a “hold” rating and cut their price target for the company from $40.00 to $29.00 in a research report on Wednesday, January 22nd. B. Riley cut their price target on shares of Celsius from $50.00 to $47.00 and set a “buy” rating for the company in a research report on Monday, November 4th. Morgan Stanley restated an “equal weight” rating and set a $42.00 price target on shares of Celsius in a research report on Thursday, December 26th. Finally, Deutsche Bank Aktiengesellschaft began coverage on shares of Celsius in a research report on Thursday, December 12th. They set a “hold” rating and a $32.00 price target for the company. One equities research analyst has rated the stock with a sell rating, five have given a hold rating and twelve have given a buy rating to the company. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $48.00.

Celsius Price Performance

The company has a market capitalization of $5.94 billion, a PE ratio of 35.09, a PEG ratio of 2.79 and a beta of 1.79. The company has a 50 day moving average of $27.96 and a two-hundred day moving average of $33.14.

Insider Buying and Selling

In other news, major shareholder William H. Milmoe sold 65,000 shares of the stock in a transaction on Thursday, December 12th. The stock was sold at an average price of $31.15, for a total value of $2,024,750.00. Following the sale, the insider now directly owns 261,245 shares of the company’s stock, valued at approximately $8,137,781.75. This represents a 19.92 % decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. 2.20% of the stock is owned by insiders.

Institutional Investors Weigh In On Celsius

A number of institutional investors have recently modified their holdings of the stock. Livforsakringsbolaget Skandia Omsesidigt purchased a new stake in shares of Celsius during the third quarter valued at $34,000. Signaturefd LLC boosted its position in shares of Celsius by 48.3% during the third quarter. Signaturefd LLC now owns 1,160 shares of the company’s stock valued at $36,000 after buying an additional 378 shares during the last quarter. Newbridge Financial Services Group Inc. boosted its position in shares of Celsius by 3,150.0% during the second quarter. Newbridge Financial Services Group Inc. now owns 650 shares of the company’s stock valued at $37,000 after buying an additional 630 shares during the last quarter. S.A. Mason LLC boosted its position in shares of Celsius by 100.0% during the fourth quarter. S.A. Mason LLC now owns 1,400 shares of the company’s stock valued at $37,000 after buying an additional 700 shares during the last quarter. Finally, Activest Wealth Management purchased a new stake in shares of Celsius during the third quarter valued at $39,000. 60.95% of the stock is owned by hedge funds and other institutional investors.

About Celsius

Celsius Holdings, Inc develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products.