Sportradar Group (NASDAQ:SRAD – Get Free Report) and Taboola.com (NASDAQ:TBLA – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, risk and analyst recommendations.
Earnings and Valuation
This table compares Sportradar Group and Taboola.com”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sportradar Group | $1.05 billion | 21.21 | $37.51 million | $0.20 | 100.40 |
| Taboola.com | $1.77 billion | 0.49 | -$82.04 million | ($0.01) | -295.00 |
Sportradar Group has higher earnings, but lower revenue than Taboola.com. Taboola.com is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Sportradar Group | 5.61% | 6.69% | 2.63% |
| Taboola.com | -1.96% | -1.68% | -1.04% |
Insider & Institutional Ownership
42.9% of Taboola.com shares are owned by institutional investors. 85.0% of Sportradar Group shares are owned by company insiders. Comparatively, 22.4% of Taboola.com shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Volatility and Risk
Sportradar Group has a beta of 2.19, indicating that its stock price is 119% more volatile than the S&P 500. Comparatively, Taboola.com has a beta of 1.33, indicating that its stock price is 33% more volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for Sportradar Group and Taboola.com, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sportradar Group | 0 | 1 | 8 | 0 | 2.89 |
| Taboola.com | 0 | 3 | 3 | 0 | 2.50 |
Sportradar Group currently has a consensus price target of $19.67, suggesting a potential downside of 2.06%. Taboola.com has a consensus price target of $4.50, suggesting a potential upside of 52.54%. Given Taboola.com’s higher possible upside, analysts plainly believe Taboola.com is more favorable than Sportradar Group.
Summary
Sportradar Group beats Taboola.com on 11 of the 14 factors compared between the two stocks.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
About Taboola.com
Taboola.com Ltd., together with its subsidiaries, operates an artificial intelligence-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. It offers Taboola, a platform that partners with websites, devices, and mobile apps to recommend editorial content and advertisements on the open web to users. The company was incorporated in 2006 and is headquartered in New York, New York.
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