Contrasting William Hill (OTCMKTS:WIMHY) & China Shenhua Energy (OTCMKTS:CSUAY)

William Hill (OTCMKTS:WIMHY) and China Shenhua Energy (OTCMKTS:CSUAY) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, valuation, profitability and risk.

Profitability

This table compares William Hill and China Shenhua Energy’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
William Hill	N/A	N/A	N/A
China Shenhua Energy	18.20%	12.61%	9.61%

Volatility & Risk

William Hill has a beta of 2.28, meaning that its share price is 128% more volatile than the S&P 500. Comparatively, China Shenhua Energy has a beta of 0.06, meaning that its share price is 94% less volatile than the S&P 500.

Earnings & Valuation

This table compares William Hill and China Shenhua Energy”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
William Hill	$1.58 billion	2.49	-$34.35 million	$0.54	27.78
China Shenhua Energy	$48.54 billion	1.65	$9.13 billion	$1.75	9.20

China Shenhua Energy has higher revenue and earnings than William Hill. China Shenhua Energy is trading at a lower price-to-earnings ratio than William Hill, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of recent recommendations and price targets for William Hill and China Shenhua Energy, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
William Hill	0	0	0	0	0.00
China Shenhua Energy	0	1	0	0	2.00

China Shenhua Energy has a consensus price target of $32.50, indicating a potential upside of 101.86%. Given China Shenhua Energy’s stronger consensus rating and higher possible upside, analysts plainly believe China Shenhua Energy is more favorable than William Hill.

Summary

China Shenhua Energy beats William Hill on 8 of the 11 factors compared between the two stocks.

About William Hill

William Hill PLC, a sports betting and gaming company, provides sports betting and gaming services in the United Kingdom, the United States, and internationally. It operates through retail, online, and US segments. The company operates licensed betting offices (LBOs) that offers sports betting services on horse racing, football, greyhounds, and other sports, as well as gaming machines. It also provides online sports betting, casino, poker, and other gaming products, as well as telephone betting services. William Hill PLC was formerly known as William Hill Limited and changed its name to William Hill PLC in May 2002. The company was founded in 1934 and is based in London, United Kingdom. As of April 22, 2021, William Hill PLC operates as a subsidiary of Caesars Entertainment, Inc.

About China Shenhua Energy

China Shenhua Energy Company Limited, together with its subsidiaries, engages in the production and sale of coal and power; railway, port, and shipping transportation; and coal-to-olefins businesses in the People's Republic of China and internationally. It operates through six segments: Coal, Power Generation, Railway, Port, Shipping, and Coal Chemical. The Coal segment produces coal from surface and underground mines; and sells coal to power plants and metallurgical and coal chemical producers. The Power segment generates electric power through thermal, wind, water, and gas; and sells electric power to power grid companies. The Railway segment provides railway transportation services. The Port segment offers loading, transportation, and storage services. The Shipping segment provides shipment transportation services. The Coal Chemical segment produces and sells methanol; and polyethylene and polypropylene, as well as other by-products. The company was incorporated in 2004 and is based in Beijing, the People's Republic of China. China Shenhua Energy Company Limited operates as a subsidiary of China Energy Investment Corporation Limited.