Dana (NYSE:DAN) & Sense Technologies (OTCMKTS:SNSGF) Head-To-Head Analysis

Dana (NYSE:DAN) and Sense Technologies (OTCMKTS:SNSGF) are both auto/tires/trucks companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, analyst recommendations, institutional ownership and risk.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Dana and Sense Technologies, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Dana	1	2	5	0	2.50
Sense Technologies	0	0	0	0	0.00

Dana currently has a consensus target price of $15.29, suggesting a potential upside of 29.98%. Given Dana’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Dana is more favorable than Sense Technologies.

Earnings and Valuation

This table compares Dana and Sense Technologies”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Dana	$10.44 billion	0.16	$38.00 million	($0.11)	-106.91
Sense Technologies	N/A	N/A	N/A	N/A	N/A

Dana has higher revenue and earnings than Sense Technologies.

Profitability

This table compares Dana and Sense Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Dana	-0.15%	3.48%	0.70%
Sense Technologies	N/A	N/A	N/A

Institutional & Insider Ownership

96.8% of Dana shares are owned by institutional investors. 0.9% of Dana shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Dana beats Sense Technologies on 8 of the 9 factors compared between the two stocks.

About Dana

Dana Incorporated, together with its subsidiaries, provides power-conveyance and energy-management solutions for vehicles and machinery in North America, Europe, South America, and the Asia Pacific. The company operates through four segments: Light Vehicle Drive Systems, Commercial Vehicle Drive and Motion Systems, Off-Highway Drive and Motion Systems, and Power Technologies. It offers drive systems, including axles, driveshafts, transmission, and wheel and track drives; motion systems, such as winches, slew drives, and hub drives; and electrodynamic technologies comprised of motors, inverters, software and control systems, battery-management systems, and fuel cell plates. The company also provides sealing solutions, such as gaskets, seals, cam covers, and oil pan modules; thermal-management technologies, including transmission and engine oil cooling, battery and electronics cooling, charge air cooling, and thermal-acoustical protective shielding; and digital solutions that include active and passive system controls, as well as descriptive and predictive analytics. It serves vehicle manufacturers in the global light vehicle, medium/heavy vehicle, and off-highway markets, as well as the stationary industrial market. The company was formerly known as Dana Holding Corporation and changed its name to Dana Incorporated in August 2016. Dana Incorporated was founded in 1904 and is headquartered in Maumee, Ohio.

About Sense Technologies

Sense Technologies, Inc. develops and markets automotive safety devices that enhance driver awareness of people or obstacles located in vehicle blind spots in the United States. It offers Guardian Alert Doppler awareness system, which warns vehicle drivers of the presence of people or obstacles in blind spots that exist behind their vehicles when backing up. The company markets its Guardian Alert product primarily to automobile and truck dealers, fleet operators, and other after-market automotive industry participants. It also offers ScopeOut, a system of specially designed mirrors that are placed at specific points on automobiles, trucks, sport utility vehicles, or commercial vehicles to provide drivers a complete view behind the vehicle. The company markets its ScopeOut product to department stores and other retailers as an after-market automotive safety product, as well as sells online at sensetech.com. The company was formerly known as Graham Gold Mining Corporation and changed its name to Sense Technologies, Inc. in October 1997. Sense Technologies, Inc. was founded in 1988 and is based in Grand Island, Nebraska.