Diversify Advisory Services LLC Purchases 71 Shares of Booking Holdings Inc. (NASDAQ:BKNG)

Diversify Advisory Services LLC increased its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 102.9% during the 4th quarter, according to its most recent filing with the Securities and Exchange Commission. The firm owned 140 shares of the business services provider’s stock after buying an additional 71 shares during the quarter. Diversify Advisory Services LLC’s holdings in Booking were worth $664,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Jamison Private Wealth Management Inc. acquired a new stake in shares of Booking in the 3rd quarter valued at about $25,000. West Financial Advisors LLC bought a new position in shares of Booking during the third quarter worth about $29,000. Addison Advisors LLC lifted its stake in Booking by 80.0% in the 3rd quarter. Addison Advisors LLC now owns 9 shares of the business services provider’s stock valued at $38,000 after acquiring an additional 4 shares in the last quarter. Carmichael Hill & Associates Inc. lifted its stake in Booking by 66.7% in the 3rd quarter. Carmichael Hill & Associates Inc. now owns 10 shares of the business services provider’s stock valued at $42,000 after acquiring an additional 4 shares in the last quarter. Finally, Friedenthal Financial bought a new position in shares of Booking during the 4th quarter worth approximately $50,000. 92.42% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

A number of analysts have recently commented on the stock. BMO Capital Markets boosted their price objective on shares of Booking from $4,205.00 to $5,155.00 and gave the stock an “outperform” rating in a research report on Thursday, October 31st. Benchmark reissued a “buy” rating and issued a $4,600.00 price objective on shares of Booking in a report on Tuesday, October 29th. The Goldman Sachs Group boosted their price target on Booking from $3,940.00 to $4,510.00 and gave the stock a “neutral” rating in a research report on Friday, November 1st. Citigroup lifted their target price on Booking from $4,100.00 to $5,500.00 and gave the stock a “buy” rating in a research note on Monday, November 4th. Finally, Royal Bank of Canada increased their price target on Booking from $3,900.00 to $5,250.00 and gave the company an “outperform” rating in a research note on Friday, November 1st. Ten research analysts have rated the stock with a hold rating, twenty-one have given a buy rating and two have given a strong buy rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $4,997.64.

Booking Price Performance

Shares of NASDAQ BKNG opened at $4,686.41 on Wednesday. Booking Holdings Inc. has a 1 year low of $3,180.00 and a 1 year high of $5,337.24. The firm has a market cap of $155.12 billion, a PE ratio of 31.80, a price-to-earnings-growth ratio of 1.67 and a beta of 1.41. The company has a 50 day simple moving average of $5,049.41 and a 200 day simple moving average of $4,391.39.

Booking Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Tuesday, December 31st. Shareholders of record on Friday, December 6th were given a dividend of $8.75 per share. This represents a $35.00 dividend on an annualized basis and a yield of 0.75%. The ex-dividend date of this dividend was Friday, December 6th. Booking’s dividend payout ratio is presently 23.75%.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.