Head-To-Head Analysis: Celtic (OTCMKTS:CLTFF) vs. Marcus (NYSE:MCS)

Marcus (NYSE:MCS) and Celtic (OTCMKTS:CLTFF) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, risk, profitability, valuation, analyst recommendations and earnings.

Analyst Ratings

This is a breakdown of current recommendations for Marcus and Celtic, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marcus	0	0	3	0	3.00
Celtic	0	0	0	0	N/A

Marcus currently has a consensus target price of $19.33, indicating a potential upside of 26.53%. Given Marcus’ higher possible upside, analysts clearly believe Marcus is more favorable than Celtic.

Valuation and Earnings

This table compares Marcus and Celtic”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marcus	$684.87 million	0.72	$14.79 million	$0.24	63.67
Celtic	N/A	N/A	N/A	$0.09	26.27

Marcus has higher revenue and earnings than Celtic. Celtic is trading at a lower price-to-earnings ratio than Marcus, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Marcus and Celtic’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Marcus	-3.11%	-1.36%	-0.60%
Celtic	N/A	N/A	N/A

Institutional & Insider Ownership

81.6% of Marcus shares are owned by institutional investors. Comparatively, 9.3% of Celtic shares are owned by institutional investors. 5.0% of Marcus shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Marcus beats Celtic on 7 of the 10 factors compared between the two stocks.

About Marcus

The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. It operates a family entertainment center and multiscreen motion picture theatres under the Big Screen Bistro, Big Screen Bistro Express, BistroPlex, and Movie Tavern by Marcus brand names. The company also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, it provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; and manages condominium hotels under long-term management contracts. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.

About Celtic

Celtic plc, through its subsidiary, Celtic F.C. Limited, operates a professional football club in the United Kingdom. The company operates through three segments: Football and Stadium Operations, Merchandising, and Multimedia and Other Commercial Activities. It is involved in the operation of a professional football club covering various activities, including football operations and investment; operation of the Celtic FC Youth Academy; match ticketing; merchandising; partner programs; marketing and brand protection; multimedia; stadium operations; facilities and property; catering and hospitality; public and supporter relations; and human resources. The company also engages in the retail, wholesale, and e-commerce activities; and sale of television rights and sponsorships. Celtic plc was founded in 1887 and is based in Glasgow, the United Kingdom.