Head to Head Review: Professional Diversity Network (NASDAQ:IPDN) vs. Rumble (NASDAQ:RUM)

Rumble (NASDAQ:RUM) and Professional Diversity Network (NASDAQ:IPDN) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.

Analyst Recommendations

This is a breakdown of current ratings and price targets for Rumble and Professional Diversity Network, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rumble	0	2	0	0	2.00
Professional Diversity Network	0	0	0	0	0.00

Rumble presently has a consensus price target of $8.00, suggesting a potential upside of 12.68%. Given Rumble’s stronger consensus rating and higher probable upside, analysts plainly believe Rumble is more favorable than Professional Diversity Network.

Earnings & Valuation

This table compares Rumble and Professional Diversity Network”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rumble	$80.96 million	34.16	-$116.42 million	($0.63)	-11.27
Professional Diversity Network	$7.70 million	1.29	-$4.31 million	($0.20)	-3.75

Professional Diversity Network has lower revenue, but higher earnings than Rumble. Rumble is trading at a lower price-to-earnings ratio than Professional Diversity Network, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Rumble has a beta of 0.72, meaning that its stock price is 28% less volatile than the S&P 500. Comparatively, Professional Diversity Network has a beta of 12.65, meaning that its stock price is 1,165% more volatile than the S&P 500.

Profitability

This table compares Rumble and Professional Diversity Network’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rumble	-152.81%	-62.75%	-50.56%
Professional Diversity Network	-32.31%	-113.38%	-39.58%

Institutional and Insider Ownership

26.2% of Rumble shares are owned by institutional investors. Comparatively, 27.8% of Professional Diversity Network shares are owned by institutional investors. 72.9% of Rumble shares are owned by company insiders. Comparatively, 3.9% of Professional Diversity Network shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Summary

Professional Diversity Network beats Rumble on 7 of the 13 factors compared between the two stocks.

About Rumble

Rumble Inc. operates video sharing platforms in the United States, Canada, and internationally. The company operates rumble.com, a free-to-use video sharing and livestreaming platform where users can subscribe to channels to stay in touch with creators, and access video on-demand (VOD) and live content streamed by creators. It also operates locals.com, a platform where users can access free content and purchase subscriptions to support creators and access exclusive content in creator communities; Rumble Streaming Marketplace, a patent-pending application designed to enable a first-of-its-kind livestreaming and monetization service for creators; and Rumble Advertising Center (RAC), an online advertising management exchange. The company was founded in 2013 and is headquartered in Longboat Key, Florida.

About Professional Diversity Network

Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. It operates through three segments: Professional Diversity Network (PDN Network), National Association of Professional Women (NAPW Network), and RemoteMore USA (RemoteMore). The company offers online professional job seeking communities that offers recruitment services, such as single and multiple job postings, recruitment media, talent recruitment communities, corporate memberships, hiring campaign marketing and advertising, e-newsletter marketing, and research and outreach services to various cultural groups and employers. It also provides consumer advertising and consumer marketing solutions through advertising and job postings on its websites; and contracted software development services. In addition, the company operates a women-only professional networking organization; and offers companies with talented engineers to provide solutions to their software needs. Professional Diversity Network, Inc. was incorporated in 2003 and is headquartered in Chicago, Illinois.