Insider Selling: Direct Digital Holdings, Inc. (NASDAQ:DRCT) President Sells 20,563 Shares of Stock

Direct Digital Holdings, Inc. (NASDAQ:DRCT) President W Keith Smith sold 20,563 shares of the firm’s stock in a transaction that occurred on Wednesday, March 26th. The shares were sold at an average price of $0.78, for a total value of $16,039.14. Following the completion of the sale, the president now directly owns 12,186 shares in the company, valued at approximately $9,505.08. The trade was a 62.79 % decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this link.

W Keith Smith also recently made the following trade(s):

• On Monday, March 24th, W Keith Smith sold 10,300 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total value of $7,828.00.
• On Friday, March 21st, W Keith Smith sold 5,831 shares of Direct Digital stock. The shares were sold at an average price of $0.76, for a total transaction of $4,431.56.
• On Wednesday, March 19th, W Keith Smith sold 10,171 shares of Direct Digital stock. The stock was sold at an average price of $0.80, for a total transaction of $8,136.80.
• On Monday, March 17th, W Keith Smith sold 8,657 shares of Direct Digital stock. The shares were sold at an average price of $0.73, for a total transaction of $6,319.61.
• On Friday, March 14th, W Keith Smith sold 15,874 shares of Direct Digital stock. The stock was sold at an average price of $0.77, for a total transaction of $12,222.98.
• On Wednesday, March 12th, W Keith Smith sold 14,881 shares of Direct Digital stock. The shares were sold at an average price of $0.83, for a total value of $12,351.23.

Direct Digital Stock Performance

Shares of NASDAQ DRCT traded up $0.56 during mid-day trading on Thursday, reaching $1.33. The company’s stock had a trading volume of 23,455,040 shares, compared to its average volume of 906,884. The stock has a 50-day moving average of $1.05 and a two-hundred day moving average of $1.68. The stock has a market capitalization of $19.50 million, a P/E ratio of -1.14 and a beta of 6.61. Direct Digital Holdings, Inc. has a 1-year low of $0.51 and a 1-year high of $16.37.

Direct Digital (NASDAQ:DRCT) last released its quarterly earnings data on Thursday, March 27th. The company reported ($0.54) EPS for the quarter, beating analysts’ consensus estimates of ($0.78) by $0.24. Direct Digital had a negative net margin of 5.61% and a negative return on equity of 25.66%. Analysts predict that Direct Digital Holdings, Inc. will post -1.91 EPS for the current fiscal year.

Hedge Funds Weigh In On Direct Digital

A hedge fund recently bought a new stake in Direct Digital stock. Citadel Advisors LLC bought a new position in Direct Digital Holdings, Inc. (NASDAQ:DRCT) in the fourth quarter, according to its most recent disclosure with the SEC. The firm bought 44,202 shares of the company’s stock, valued at approximately $70,000. Citadel Advisors LLC owned about 0.30% of Direct Digital as of its most recent SEC filing. 4.02% of the stock is owned by hedge funds and other institutional investors.

Direct Digital Company Profile

Direct Digital Holdings, Inc operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.