Reviewing NICE (NASDAQ:NICE) & Datasea (NASDAQ:DTSS)

Datasea (NASDAQ:DTSS) and NICE (NASDAQ:NICE) are both computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Valuation and Earnings

This table compares Datasea and NICE”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Datasea	$38.18 million	0.43	-$11.38 million	N/A	N/A
NICE	$2.64 billion	4.05	$338.30 million	$6.46	26.28

NICE has higher revenue and earnings than Datasea.

Insider & Institutional Ownership

82.1% of Datasea shares are held by institutional investors. Comparatively, 63.3% of NICE shares are held by institutional investors. 41.1% of Datasea shares are held by company insiders. Comparatively, 0.0% of NICE shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Datasea and NICE, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Datasea	0	0	0	0	0.00
NICE	0	3	12	0	2.80

NICE has a consensus price target of $259.50, suggesting a potential upside of 52.83%. Given NICE’s stronger consensus rating and higher possible upside, analysts plainly believe NICE is more favorable than Datasea.

Profitability

This table compares Datasea and NICE’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Datasea	-34.88%	-713.09%	-272.21%
NICE	16.11%	15.31%	10.40%

Risk and Volatility

Datasea has a beta of 0.62, suggesting that its stock price is 38% less volatile than the S&P 500. Comparatively, NICE has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.

Summary

NICE beats Datasea on 10 of the 12 factors compared between the two stocks.

About Datasea

Datasea Inc., through its subsidiaries, provides technology and information systems in the People's Republic of China. The company provides smart city solutions and 5G messaging applications. It also offers its smart security solutions primarily to schools, tourist or scenic attractions, and public communities. In addition, the company provides intelligent acoustics products, which include ultrasonic air sterilizer, air purification and deodorization, and other products. The company was formerly known as Rose Rock, Inc. and changed its name to Datasea Inc. in October 2015. Datasea Inc. was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.

About NICE

NICE Ltd., together with its subsidiaries, provides cloud platforms for AI-driven digital business solutions worldwide. It offers CXone, a cloud native open platform; Enlighten, an AI engine for the customer engagement market; and smart self service enable organizations to address consumers' needs; and journey orchestration solutions that empower organizations to connect and route customers to deal with the customer's request, and connects them using real time AI-based routing. The company provides smart self service solutions that empower organizations to build intelligent automated conversations based on data; and prepared agent solutions and tools enable contact center agents to guide and alert them in real time; provides solutions that help organizations to record structured and unstructured customer interaction and transaction data; and NICE Evidencentral, an digital evidence management platform for public safety emergency communications, law enforcement, and criminal justice helps agencies. In addition, it offers X-Sight, is an open and flexible AI-cloud platform for financial crime and compliance; Xceed, a cloud platform for comprehensive AML and fraud prevention for small and mid-sized organizations; data intelligence solutions that enable organizations to turn raw data into comprehensive actionable intelligence to prevent and detect financial crimes; AI and analytics technologies to detect and prevent financial crimes in real-time; money laundering and fraud prevention solutions that help organizations adhere to capital markets compliance and anti-money laundering compliance regulations; intelligent investigations solutions; and self-service solutions that provide organizations with customization and self-development capabilities. The company was formerly known as NICE-Systems Ltd. and changed its name to NICE Ltd. in June 2016. NICE Ltd. was founded in 1986 and is headquartered in Ra'anana, Israel.