StockNews.com Initiates Coverage on comScore (NASDAQ:SCOR)

Equities researchers at StockNews.com assumed coverage on shares of comScore (NASDAQ:SCOR) in a report released on Sunday. The brokerage set a “hold” rating on the stock.

comScore Trading Down 3.5 %

NASDAQ SCOR opened at $6.99 on Friday. The business has a fifty day simple moving average of $6.70 and a 200 day simple moving average of $6.69. comScore has a 12 month low of $4.89 and a 12 month high of $16.41. The firm has a market capitalization of $34.34 million, a P/E ratio of -0.32 and a beta of 1.21.

comScore (NASDAQ:SCOR) last announced its earnings results on Tuesday, March 4th. The company reported ($0.27) EPS for the quarter, missing the consensus estimate of $0.36 by ($0.63). comScore had a negative net margin of 25.77% and a negative return on equity of 243.87%. The firm had revenue of $94.94 million during the quarter, compared to analysts’ expectations of $91.66 million. During the same quarter in the prior year, the company earned $1.03 EPS. As a group, sell-side analysts predict that comScore will post -2.49 EPS for the current fiscal year.

Institutional Trading of comScore

A number of institutional investors and hedge funds have recently modified their holdings of the business. Clune & Associates LTD. purchased a new position in comScore in the fourth quarter worth $740,000. Renaissance Technologies LLC raised its stake in shares of comScore by 10.0% during the 4th quarter. Renaissance Technologies LLC now owns 45,436 shares of the company’s stock worth $265,000 after purchasing an additional 4,115 shares during the period. Heron Bay Capital Management purchased a new position in shares of comScore in the 4th quarter worth about $160,000. Finally, Squarepoint Ops LLC bought a new position in comScore during the fourth quarter valued at about $99,000. 42.15% of the stock is owned by hedge funds and other institutional investors.

About comScore

comScore, Inc operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation.