Zeta Global (NYSE:ZETA) Shares Up 4.5% – Should You Buy?

Zeta Global Holdings Corp. (NYSE:ZETA)’s stock price was up 4.5% on Monday . The company traded as high as $15.18 and last traded at $15.09. Approximately 1,000,040 shares changed hands during mid-day trading, a decline of 79% from the average daily volume of 4,876,351 shares. The stock had previously closed at $14.43.

Analyst Upgrades and Downgrades

ZETA has been the subject of a number of analyst reports. William Blair reissued an “outperform” rating on shares of Zeta Global in a report on Wednesday, February 26th. Morgan Stanley lifted their price target on shares of Zeta Global from $23.00 to $25.00 and gave the company an “equal weight” rating in a report on Wednesday, February 26th. The Goldman Sachs Group decreased their price objective on shares of Zeta Global from $30.00 to $27.00 and set a “neutral” rating on the stock in a research note on Tuesday, March 4th. Royal Bank of Canada cut their target price on shares of Zeta Global from $43.00 to $40.00 and set an “outperform” rating for the company in a research note on Friday, January 3rd. Finally, Barclays decreased their price target on Zeta Global from $32.00 to $18.00 and set an “equal weight” rating on the stock in a research report on Thursday, February 27th. Four investment analysts have rated the stock with a hold rating, eleven have given a buy rating and one has given a strong buy rating to the company. Based on data from MarketBeat, Zeta Global presently has a consensus rating of “Moderate Buy” and a consensus target price of $36.86.

Zeta Global Price Performance

The company’s fifty day moving average is $18.25 and its two-hundred day moving average is $22.52. The company has a quick ratio of 3.32, a current ratio of 3.32 and a debt-to-equity ratio of 0.41. The firm has a market capitalization of $3.73 billion, a price-to-earnings ratio of -22.44, a price-to-earnings-growth ratio of 1.65 and a beta of 1.18.

Hedge Funds Weigh In On Zeta Global

Several hedge funds have recently added to or reduced their stakes in the stock. Optiver Holding B.V. increased its stake in shares of Zeta Global by 60.9% in the 4th quarter. Optiver Holding B.V. now owns 1,406 shares of the company’s stock valued at $25,000 after acquiring an additional 532 shares during the last quarter. Summit Investment Advisors Inc. increased its stake in Zeta Global by 3.3% in the fourth quarter. Summit Investment Advisors Inc. now owns 18,698 shares of the company’s stock valued at $336,000 after purchasing an additional 592 shares in the last quarter. Bleakley Financial Group LLC raised its holdings in Zeta Global by 4.7% in the fourth quarter. Bleakley Financial Group LLC now owns 14,104 shares of the company’s stock worth $254,000 after purchasing an additional 636 shares during the period. HighTower Advisors LLC boosted its position in shares of Zeta Global by 4.2% during the third quarter. HighTower Advisors LLC now owns 22,383 shares of the company’s stock worth $668,000 after purchasing an additional 892 shares in the last quarter. Finally, D.A. Davidson & CO. grew its holdings in shares of Zeta Global by 1.6% in the 4th quarter. D.A. Davidson & CO. now owns 64,223 shares of the company’s stock valued at $1,155,000 after buying an additional 987 shares during the period. Institutional investors and hedge funds own 87.75% of the company’s stock.

Zeta Global Company Profile

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent.